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Annals of Marketing – Honda Prologue AI Dream Generator

Honda said today it is celebrating the launch of the all-new 2024 Prologue, its first all-electric SUV, by taking families on an “unforgettable” trip powered by AI. The so-called artificial intelligence “Dream Generator” was developed for Honda in collaboration with Amazon Ads Brand Innovation Lab. It is said to create stories by combining user-provided inputs with AI-generated visuals to produce a custom and shareable animated film. Each member of the family is in the figurative driver’s seat as they build a Prologue adventure, say, through jungle terrain inhabited by dinosaurs, above the roads in a magic cloud world, through a microscopic garden jungle teeming with bugs or to outer space. Continue reading

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