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Tag Archives: appeal
Shanghai GM and Audi Lead Latest “Apeal” Study in China
Chinese domestic vehicle brands have narrowed a gap in customer perception, but international brands still lead in a survey based on two to six months of ownership. Models from Shanghai General Motors led in four segments, while Audi rated the highest praise among automakers. Continue reading
Posted in auto news, customer satisfaction, marketing
Tagged appeal, auto informed, autoinformed.com, automotive news, china, chinese brands, j.d power, Ken Zino
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If Vehicles are So Appealing Why Aren’t they Selling?
The J.D. Power survey – financed by automakers – begs the question: if the new cars and trucks are so bloody enticing why is the U.S. auto market stuck in the doldrums? Continue reading
