Tag Archives: Audi F1

Audi F1 – Revolut Becomes Title Partner

Posted on 30 July 2025 by Ken Zino

“Audi is entering Formula 1 with a clear ambition: to use the platform as a technologically relevant and economically sustainable investment in the future of the Audi brand. We firmly believe in the success of our project, which we are approaching with a realistic attitude and a mindset of continuous improvement. In Revolut, we have found a partner that shares our ambitions and attitude. Formula 1 is a global stage that offers us the opportunity to reach new target groups together and generate enthusiasm for our products,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Sauber Motorsport AG. Continue reading →

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Annals of Marketing 2026 – Audi Formula One and bp

Posted on 15 July 2024 by Ken Zino

“Audi and bp have always worked together successfully in motorsport. We are delighted that we can take this special partnership to the next level in Formula 1. Audi stands for ‘Vorsprung durch Technik’ and bp and Castrol also aspire to deliver the best technologies in the field of fuels and lubricants. This is a perfect match. It is a strong signal for Audi’s future F1 factory team that we have been able to establish this partnership at such an early stage,” said Andreas Seidl, CEO Audi F1 team. Continue reading →

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