Tag Archives: auto ads

Honda Reeling From Sales, Quality Declines Has New Ads

Posted on 12 September 2011 by Ken Zino

American Honda is launching a new national advertising today starring actor Patrick Warburton, which attempts to reverse its recent sales decline by looking backward at the Japanese company’s long tradition of earning awards, while using humor to parody industry marketing techniques that even Honda once used. Continue reading →

Posted in auto news, marketing, news analysis, results, sales | Tagged , , , , , , , , , , , | Leave a comment

Super Bowl Ads Effective for Chevrolet, Mini, Kia, and VW

Posted on 24 March 2011 by Ken Zino

Chevrolet, Mini, Kia and Volkswagen had the best return on investment among the ten automakers advertising during the 2011 Super Bowl, according to data just released by publisher Hachette Filipacchi.

A six week study conducted before and after the Super Bowl was based on traffic on 14 automotive websites. Continue reading →

Posted in auto news, manufacturing, results | Tagged , , , , , , , , , , , , , | Leave a comment