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Annals of Marketing – BMW LEGO M3 E30
“The BMW M3 E30 is now available as a LEGO® Speed Champions set. The exclusive kit featuring a special-edition livery design is a unique heritage item for fans of all ages,” BMW said.
“The distinctive livery pays tribute to the car’s legendary heritage and draws inspiration from the BMW M Motorsport division. Besides the visually captivating forms and colors of the livery, it is unique in that it is applied not only to the scaled-down replica LEGO® Speed Champions BMW M3 E30 version, but also to the actual BMW M3 E30,” BMW said. Continue reading →