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Tag Archives: Cadillac Formula 1 Team
Annals of Marketing – Hilfiger Joins Cadillac Formula 1®
“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading
Posted in auto news, design and styling, marketing, milestones, news analysis, performance, racing, shows and events
Tagged Andretti Global, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Cadillac Formula 1 Team, Damson Idris, Dan Towriss, Graeme Lowdon, Ken Zino, Lea Rytz Goldman, Spire Motorsports, Tommy Hilfiger, TWG Motorsports and Cadillac, Watkins Glen, Wayne Taylor Racing, X @KenAutoinformed
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Cadillac Formula 1 Team to Run in 2026
“We’re thrilled the Cadillac Formula 1 Team is official, as the team has been accelerating its work,” said GM President Mark Reuss. “We’re incredibly grateful for the support from the FIA and Formula One Management leadership for us and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.”
The integration between TWG Motorsports (it also owns Spire Motorsports, Andretti Global and Wayne Taylor Racing – AutoCrat.) and GM creates a badly needed American team for is claimed to be a global series. Continue reading
Posted in auto news, electronics, engineering, marketing, milestones, news analysis, performance, racing
Tagged 2026 F1 regulations, Andretti Global, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Cadillac Formula 1 Team, Dan Towriss, fia, Ken Zino, TWG Motorsports, X @KenAutoinformed
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Colton Herta joins Cadillac F1 Team
The Cadillac Formula 1 Team announced today that nine-time NTT IndyCar Series race winner Colton Herta will serve as a Test Driver as it prepares to join the F1 grid for the 2026 FIA Formula 1® World Championship season.
“We are delighted to welcome Colton Herta as a Test Driver,” said Graeme Lowdon, Team Principal, Cadillac Formula 1 Team. “Colton is an exceptionally talented racer with proven speed, race craft, and maturity well beyond his years. His experience in top-level American motorsport as part of the TWG Motorsport family makes him an ideal fit for this role, and he will bring valuable and fresh insight, perspective, and energy to our team as we continue to build for the future.” Continue reading →