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Annals of Off-Road Marketing – Silverado EV ZR2
Chevrolet (NYSE: GM) today unveiled the Silverado EV ZR2 off-road race truck “concept” at the Mint 400 off-road race, where the truck will also compete as part of the Hall Racing team’s lineup. The Silverado EV ZR2 race truck concept joins the team’s Silverado ZR2 and Colorado ZR2 race trucks. Chad Hall will drive the all-electric off-road race truck in the Open Production EV class.
“There is no better proving ground to test the limits of our vehicles than competitive racing,” said Scott Bell, vice president, Chevrolet. “The Silverado EV ZR2 race truck concept, which uses 98% GM production parts, showcases some of the best of Chevrolet to produce a beyond-capable pickup to tackle a challenging race of the Mint 400’s magnitude.” Continue reading →