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MINI Expanding Proactive Care to More Markets
MINI said today that it is expanding its so-called Proactive Care service to more markets, including the U.S. eventually. The service lets the vehicle act as a digital concierge, recognizing existing and predictable service needs and proactively reaching out to the customer with proposed solutions.
“With the introduction of Proactive Care at MINI, we are now implementing our service promise ‘RELAX. WE CARE.’ in the premium segment of small and compact cars. Our offering acts as a digital concierge, proactively analyzing all service needs and providing timely support to our customers. This ensures that our customers are always well-informed and that potential needs are identified early,” says Ralf Hattler, Senior Vice President Customer Support and Aftersales. Continue reading →