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Ford Motor (NYSE:F) said today that it is now offering Bronco owners who have attended the complimentary Bronco Off-Rodeo – an immersive driving school available to new Bronco, Bronco Sport, and Bronco Raptor owners the chance to bring their own Bronco to an advanced dirt driving program so to speak.

“Ninety percent of Bronco Off-Roadeo participants say they want to return and learn even more,” said Kelsey Gerken, Bronco consumer strategy manager at Ford. “Bring Your Own Bronco gives them that chance, expanding the Off-Roadeo experience to two unique, four-hour courses that further grow a Bronco owner’s skillset.” Continue reading →