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Tag Archives: Ford of Europe
Ford Europe Starts Bridgend Engine Plant Closing Process
There is by Ford management choice significant underutilization of the plant, caused by the impending end of engine production for Jaguar Land Rover, the cessation of the previous generation Ford GTDi 1.5-liter engine, and reduced global demand for the new generation Ford GTDi and Pfi 1.5-liter engine. At expected volumes, the plant also faces a cost disadvantage compared with other Ford facilities building the same engine. Continue reading
Ford Shakes up European and International Markets as CFO Shanks Retires. Restructuring Continues as Stock Languishes
The more significant news, perhaps, is happening at Ford’s European money pit and its struggling International Markets Group. Peter Fleet, president of IMG, has announced his intention to retire. Fleet, 51, held leading in Ford marketing, sales and service, and business operations globally for nearly 30 years. Prior to the establishment of the International Markets Group, Fleet served as president of Asia Pacific, leading all of Ford’s operations and partnerships across the region. Previously, he was president of Ford ASEAN and vice president, Sales, Ford of Europe. Continue reading
Ford Using Inspection Drones at Dagenham Engine Plant
Now, controlling drones equipped with GoPro cameras allow maintenance staff to inspect each area in just 12 minutes. The whole production facility can be covered in a day, looking at hard-to-reach areas to ensure they are well-maintained and comply to safety standards. Continue reading
Ford Europe is Planning on Shifting Passenger Cars to All EVs by 2030, Commercial Vehicles Will Eventually Follow
The news comes after Ford reporting, in the fourth quarter of 2020, finally, a return to profit in Europe and announced it was investing at least $22 billion globally in electrification through 2025, nearly twice the company’s previous EV investment plans. Continue reading →