Tag Archives: Ford reorganization

Ford to Up Electrification Spend to $30B by 2025. Wants 40% All-Electric Global Volume By 2030

Posted on 26 May 2021 by Ken Zino

Well, one wild card is the great unknown about the future of internal combustion engines that Ford is heavily dependent on. Will the change to EVs mean big write offs or mark downs of the value of existing plants, tooling and the elimination of jobs? Another potentially negative is Ford’s dismal record of introducing and then incurring huge warranty costs of complex vehicles with electronics. It has cost stockholders billions of dollars. Fixing these huge warranty costs is potentially worth $1-$2 billion annually given recent history. Continue reading →

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Ford Motor 2020 Loss $1.3 Billion. Microchip Shortage Looms

Posted on 5 February 2021 by Ken Zino

Chasing General Motors, Ford said it would increase its planned investments in electric and autonomous vehicles to more than $22 billion and $7 billion in turn through 2025. GM caught the industry by surprise when it said it would have 30 new EVs globally during roughly that period. It was the latest Ford attempt to appease the capital markets which remain skeptical about the lackluster performance of the Dearborn based automaker. Continue reading →

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Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers

Posted on 8 October 2018 by Ken Zino

Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow. Continue reading →

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