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Tag Archives: Gorden Wagener
More EQ Silliness from Mercedes-Benz
Using a thread bare marketing technique, borrowed interest, the role model for the EQ Silver Arrow is the W 125 twelve-cylinder, record-breaking car built by Mercedes-Benz in 1937 as a Grand Prix racing car. Continue reading

Annals of Marketing – Mercedes-Benz Miami Real-Estate
“With construction of Mercedes-Benz Places in Miami well underway, we are laying the foundation for one of the most ambitious and innovative residential projects in Florida. Together with our partner, JDS Development Group, we will showcase outstanding architecture, which is undeniably Mercedes-Benz and deliver a community experience that is second to none,” Eva Wiese, Head of Mercedes-Benz Customer Solutions GmbH. Continue reading →