Tag Archives: Graeme Lowdon

Cadillac Formula 1® – Checo Perez Completes First Track Laps

Posted on 19 January 2026 by Ken Zino

A Cadillac Formula 1 Team Filming Day happened this past Friday at the Silverstone track in England. The team was at the  track during a pre-season promotional day as it continues preparations for its debut Formula 1® campaign during 2026. The car ran entirely in black at Silverstone, with the final 2026 Cadillac Formula 1® Team livery set to be revealed on Sunday 8 February 2026 , via a globally televised championship broadcast during the Australian Grand Prix. [Let’s hope black isn’t symbolic of the first season of real racing – AutoCrat.] Continue reading →

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Formula One – Bottas and Perez to Drive for Cadillac

Posted on 26 August 2025 by Ken Zino

The Cadillac Formula 1® Team today announced the signing of two experienced drivers – 10-time Grand Prix winner Valtteri Bottas* and six-time Grand Prix winner Sergio “Checo” Perez** – to lead the team during its debut season in Formula 1® in 2026. Thus, a Finn and a Mexican will race for the American brand Cadillac next year. The nascent team will operate out of three places: Fishers, Indiana; Charlotte, North Carolina; and Silverstone, UK. Clearly experience is key here: Bottas with his Mercedes background as a driver during the Lewis Hamilton glory years; Perez was a driver at Red Bull team when Verstappen ruled.

“Signing two very experienced racers like Bottas and Checo is a bold signal of intent,” claimed Team Principal Graeme Lowdon. “They’ve seen it all and they know what it takes to succeed in Formula 1®. But more importantly, they understand what it means to help build a team. Their leadership, feedback, race-hardened instincts and of course their speed will be invaluable as we bring this team to life.” Continue reading →

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Annals of Marketing – Hilfiger Joins Cadillac Formula 1®

Posted on 3 June 2025 by Ken Zino

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading →

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