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Tag Archives: Graeme Lowdon
Annals of Marketing – Hilfiger Joins Cadillac Formula 1®
“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading
Posted in auto news, design and styling, marketing, milestones, news analysis, performance, racing, shows and events
Tagged Andretti Global, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Cadillac Formula 1 Team, Damson Idris, Dan Towriss, Graeme Lowdon, Ken Zino, Lea Rytz Goldman, Spire Motorsports, Tommy Hilfiger, TWG Motorsports and Cadillac, Watkins Glen, Wayne Taylor Racing, X @KenAutoinformed
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Formula One – Bottas and Perez to Drive for Cadillac
The Cadillac Formula 1® Team today announced the signing of two experienced drivers – 10-time Grand Prix winner Valtteri Bottas* and six-time Grand Prix winner Sergio “Checo” Perez** – to lead the team during its debut season in Formula 1® in 2026. Thus, a Finn and a Mexican will race for the American brand Cadillac next year. The nascent team will operate out of three places: Fishers, Indiana; Charlotte, North Carolina; and Silverstone, UK. Clearly experience is key here: Bottas with his Mercedes background as a driver during the Lewis Hamilton glory years; Perez was a driver at Red Bull team when Verstappen ruled.
“Signing two very experienced racers like Bottas and Checo is a bold signal of intent,” claimed Team Principal Graeme Lowdon. “They’ve seen it all and they know what it takes to succeed in Formula 1®. But more importantly, they understand what it means to help build a team. Their leadership, feedback, race-hardened instincts and of course their speed will be invaluable as we bring this team to life.” Continue reading →