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Driving the 2012 Hyundai Veloster – a Marketing Twist Aimed at Geeks over What’s a High Mileage, High Style Econobox
For the money Hyundai is selling what it dubs a “reverse halo” vehicle. Marketing babble aside,Veloster is really just a twist on the perennial attempts by salespeople to avoid the feared “econobox” label. The purported Veloster selling points therefore involve high performance electrons in the guise of Hyundai’s Blue Link telematics system with a hands-free phone system with voice recognition, Pandora internet radio, with seven-inch touch-screen display, and video game console connectivity with 115-volt power outlet. Continue reading
