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Tag Archives: Indianapolis Motor Speedway
Annals of Marketing – Indy 500 Milk Cartons
Indianapolis Motor Speedway (IMS) said today that the American Dairy Association Indiana and Prairie Farms Dairy are collaborating to bring Indianapolis 500-branded milk pints and cartons to fans across the Midwest. The tradition of drinking milk after winning the Indianapolis 500 goes back to 1936 when Louis Meyer, an avid drinker of buttermilk, requested a bottle after winning his third Indy 500. As the story goes, a dairy industry executive saw the newsreel footage of the iconic moment and requested milk be made available to the winner of each Indianapolis 500 thereafter. Continue reading
Posted in auto news, marketing, milestones, news analysis, people, racing
Tagged American Dairy Association Indiana, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Helio Castroneves, indianapolis 500, Indianapolis 500-branded milk, Indianapolis Motor Speedway, indycar, J. Douglas Boles, Josef Newgarden, Ken Zino, Marcus Ericsson, Penske Entertainment, Prairie Farms Dairy, Takuma Sato, Will Power, X @KenAutoinformed
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WillScot Holdings to Provide Hospitality Spaces for IndyCar
Penske Entertainment* today announced a partnership with WillScot Holdings Corp., a provider of temporary spaces, that will see the company become an Official Partner of IndyCar** and Indianapolis Motor Speedway. Through the multiyear partnership, WillScot will provide turnkey space solutions, including mobile offices, storage containers, climate-controlled storage, clear-span structures, restrooms, fencing and other hospitality spaces for use at race events throughout NTT IndyCar Series and IMS seasons. Continue reading →