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Chicago Auto Show Shrinks
The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, said today that it is cutting media days in half. A media preview will now take place on Friday 6 February from 8 am to 2 pm. The 2 pm conclusion of media activities will allow for a “seamless transition as the show floor is dressed up that evening for the First Look for Charity black-tie gala.” As recently as the second week of November this year, two days were allocated for media day. However, in keeping with a general trend, auto shows are increasingly not viewed as cost effective ways to move vehicles from dealer showroom floors to customers’ driveways Continue reading →