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Ford Cuts F-150 Lightning Production. Ups Bronco and Ranger
“We are taking advantage of our manufacturing flexibility to offer customers choices while balancing our growth and profitability. Customers love the F-150 Lightning, America’s best-selling EV pickup,” said Ford President and CEO Jim Farley, who last year was boasting about his ability to increase prices on the Lightning. “We see a bright future for electric vehicles for specific consumers, especially with our upcoming digitally advanced EVs and access to Tesla’s charging network beginning this quarter,” Farley claimed.
Ford of course is hemorrhaging red ink in it’s EV business as Tesla (Cybertruck), GM (Chevy, Cadillac Lyric SUV, GMC, Hummer) and Stellantis – (electrified Jeeps) increase theirs. Ford’s EV business – Model e – lost $1.3 billion on electric vehicles even though it reported 44% higher shipments of electric vehicles, and 26% revenue growth during Q3 of 2023. Continue reading →