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Watt? Pure EV Porsche Crossover Ready for Serial Production
German automakers whose entire reputations – especially in expensive segments – are built on technology and they are struggling to catch up with Toyota on hybrids and have few EV entries thus far. Add in the emerging threats of Apple and Google in the auto business and the Germans are playing defense. The well-known problems with initial German automaker forays into electronics – remember the BMW I-Drive fiasco – and even the defense needs bolstering in a business that centers on offense. Continue reading →