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Tag Archives: ssi
US Vehicle Sales Satisfaction Up Slightly in 2023
The lingering effects of the pandemic are gone, prompting improved customer satisfaction with the vehicle purchase process, according to the J.D. Power 2023 U.S. Sales Satisfaction Index (SSI) Study, SM released today.* Increasing new-vehicle inventory on dealers’ lots and accompanying … Continue reading
Lexus and Mini Lead in New U.S. Sales Satisfaction Survey
Whether it is possible to draw meaningful conclusions from closely ranked sales satisfaction numbers remains an open question among industry marketing executives and observers. Power maintains, not without considerable economic self-interest, that its study is a “comprehensive analysis” of the new-vehicle purchase experience. Continue reading
China Sales Satisfaction Down. Audi, Nissan, Hyundai Lead
There is a decline in customer satisfaction in China as experienced salespeople are in short supply as auto dealerships continue to expand. Coupled with the slow down in Chinese vehicle sales this year, there is a “notable deterioration” in overall sales satisfaction among new-vehicle owners in China. Continue reading
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Tagged auto informed, autoinformed.com, automotive news, china, customer satisfaction, j.d power, J.D. Power Asia Pacific 2012 China Sales Satisfaction Index, Ken Zino, Sales Satisfaaction Index, ssi
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Little Changed – J.D. Power 2025 U.S. Sales Satisfaction Index
The J.D. Power 2025 U.S. Sales Satisfaction Index (SSI) StudySM released today notes that despite the market shifts, overall customer satisfaction with the vehicle purchase experience increased by 1 point this year to 802 (on a 1000-point scale).
“Satisfaction among buyers has been gradually improving over the years, including a modest increase in 2025 despite the added uncertainties that tariffs bring.” said Stewart Stropp, vice president of automotive retail at J.D. Power. “However, even in a challenging market, the fundamentals of satisfaction haven’t changed. Dealers who stay transparent during the deal, take time to educate buyers on their vehicle’s features, and maintain that connection after delivery are the ones poised to boost buyer satisfaction, ultimately leading to better customer retention and business growth.” Continue reading →