Tag Archives: ssi

US Vehicle Sales Satisfaction Up Slightly in 2023

Posted on 8 November 2023 by Ken Zino

The lingering effects of the pandemic are gone, prompting improved customer satisfaction with the vehicle purchase process, according to the J.D. Power 2023 U.S. Sales Satisfaction Index (SSI) Study, SM released today.* Increasing new-vehicle inventory on dealers’ lots and accompanying … Continue reading →

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Lexus and Mini Lead in New U.S. Sales Satisfaction Survey

Posted on 28 November 2012 by Ken Zino

Whether it is possible to draw meaningful conclusions from closely ranked sales satisfaction numbers remains an open question among industry marketing executives and observers. Power maintains, not without considerable economic self-interest, that its study is a “comprehensive analysis” of the new-vehicle purchase experience. Continue reading →

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