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Tag Archives: toyota innovation
Toyota Ups 2011 Prius Pricing. Hybrid Costs More than $30,000
The Prius entered the Japanese market in 1997 as the world’s first mass-produced hybrid – negating the conventional wisdom of German and U.S. engineers and executives that the Japanese only copy and couldn’t innovate. Toyota’s complicated, but effective Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius, another technical coup.
The first-generation Prius was rated at an estimated 41 EPA combined MPG, and the second-generation model achieved a 46 MPG EPA combined rating. Using a combination of technologies, Toyota increased fuel efficiency for the new Prius to an EPA estimated 51 MPG in city driving, 48 MPG highway and a combined 50 MPG. Mileage is especially improved in cold-start conditions and at higher speeds, according to Toyota. Continue reading
