Tag Archives: yen

Toyota France to Export Yaris to North America in 2013

Toyota Motor Manufacturing France announced today that as of May 2013, it will start building the Yaris compact car for export to the United States of America, Canada and Puerto Rico. The annual export volume is about 25,000 units. The surprising move is both a hedge against the strong Japanese Yen that makes exports form the land of the rising sun unprofitable, as well a defensive capacity move against the ongoing collapse of the Western European economy that has seen car sales plummet for five straight years with no end to the decline in sight. Continue reading

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New Compact Acura ILX to be Built in Indiana by Honda

This means Acura ILX will be Acura’s first-ever hybrid model, as well as the first Acura model to be produced in Greensburg, Indiana, which also builds the new 2012 Civic model. The plant recently added nearly 1,000 associates to support the move to two-shift production, which started on Oct. 24, 2011, doubling the plant’s capacity to 200,000 vehicles per year. In what is a major public relations error, Honda did not even release a teaser photo of the ILX. Continue reading

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Toyota Predicts 31% Profit Dip in Fiscal Year from Earthquake

The longer term issues facing Toyota are recovering lost market share and the unprecedented strength of the Japanese Yen caused by massive inflows of cash as export oriented Japanese companies attempt to recover from earthquake losses. Continue reading

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Toyota Raises U.S. Prices as Yen Strengthens from Earthquake

The huge amounts of money going back to Japan has caused the Japanese Yen to strengthen as it now is trading well below ¥90:$1. Current Japanese automaker business plans were set and 96 Yen to the U.S. Dollar, and at that rate executives said profitability was a struggle. Continue reading

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