Toyota Motor North America (NYSE: TM) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 % on a volume basis and up 8.4 % on a daily selling rate (DSR) basis compared to June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 % on a volume basis and up 15.5% on a DSR basis representing 46.8 % of total sales volume. For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2 % on a volume basis and up 7.2 % on a DSR basis versus the Q2 of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7 % on a volume basis and up 29.7% on a DSR basis representing 48.1% of total sales volume. June sales were clearly hurt by Trump Tariff chaos, but were at ~three times the industry average increase. (Read AutoInformed.com on: Trump Tariff Legacy – U.S. June Auto Sales Soft)
“Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter,” said Mark Templin, executive vice president and chief operating officer, TMNA. “Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June.”
TMNA June and Q2 2025 Sales with TMNA Spin
- June sales up 0.1 %.
- June electrified vehicle sales of 90,426, up 6.7 %; represents 46.8 % of total sales volume.
- Second quarter sales up 7.2 %.
- Second quarter electrified vehicle sales of 320,817, up 29.7 %; represents 48.1 % of total sales volume.
- 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker.
- Lowest incentives among full-line manufacturers.
Toyota Division
- June sales up 0.2 %,
- June electrified vehicle sales of 80,189, up 7.5 %,
- Second quarter sales up 7.1 %,
- Second quarter electrified vehicle sales of 285,793, up 32.7 %,
Second quarter sales:
- Sienna up 73.9 %,
- Tacoma up 48.4 %.
- Camry up 10.6 %.
- GR Corolla up 17.4 %.
- Grand Highlander up 31.3 %.
Lexus Division
- June sales down 0.9 %.
- June electrified vehicle sales of 10,237, up 0.6 %.
Second quarter sales up 8 .1 %
- Second quarter electrified vehicle sales of 35,025, up 9.7 %.
Second quarter sales:
- NX up 15.6 %.
- TX up 32.9 %.
- GX up 82.7 %.
- LX up 22.1 %.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota Motor North America Q2 Sales up 7.2%
Toyota Motor North America (NYSE: TM) today reported June 2025 U.S. sales of 193,248 vehicles, up 0.1 % on a volume basis and up 8.4 % on a daily selling rate (DSR) basis compared to June 2024. Sales of electrified vehicles for the month totaled 90,426 up 6.7 % on a volume basis and up 15.5% on a DSR basis representing 46.8 % of total sales volume. For the second quarter, TMNA reported sales of 666,469 vehicles, up 7.2 % on a volume basis and up 7.2 % on a DSR basis versus the Q2 of 2024. Sales of electrified vehicles for the second quarter totaled 320,817 up 29.7 % on a volume basis and up 29.7% on a DSR basis representing 48.1% of total sales volume. June sales were clearly hurt by Trump Tariff chaos, but were at ~three times the industry average increase. (Read AutoInformed.com on: Trump Tariff Legacy – U.S. June Auto Sales Soft)
“Steady demand for our Toyota and Lexus brands resulted in strong sales throughout the second quarter,” said Mark Templin, executive vice president and chief operating officer, TMNA. “Our lineup of 32 electrified vehicles was a big part of that draw as they represented over 46% of our sales in June.”
TMNA June and Q2 2025 Sales with TMNA Spin
Toyota Division
Second quarter sales:
Lexus Division
Second quarter sales up 8 .1 %
Second quarter sales:
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.