The Toyota Prius now offers a performance option starting today for an additional $3,699 for Two, Three, and Four models and $2,999 for the Prius Five. First shown at the 2010 Specialty Equipment Market Association (SEMA) Show, Plus has a seven-piece aerodynamic ground effects kit that delivers a lower stance. It includes front and rear bumper spoilers, side skirts and a different rear diffuser.
The custom body kit was aerodynamically designed to reduce the vehicle’s coefficient of drag, while maintaining fuel efficiency, according to Toyota.
The limited quantity Prius Plus option has four colors: Blizzard Pearl, Classic Silver Metallic, Black and Winter Gray Metallic. Along with the body kit are 17-inch forged alloy wheels with low profile 215/45R17 tires, which increases track width while maintaining Prius’ low rolling resistance.
Shorter springs lower the vehicle 1.1 inches in the front and 1.3 inches in the rear. This enhances the vehicle’s on-road performance in theory by providing quicker turn-in, enhanced steering response and improved cornering ability. A rear sway bar is added to help reduce body lean for flatter cornering and maneuverability.
There are also custom badges and limited-edition PLUS logo carpet floor mats.