Photo of car hitting wall of cardboard boxes taken with TetraVue LIDAR.
Robert Bosch has invested in TetraVue for LIDAR – Light Detection and Ranging – expertise that Bosch says will help enhance the capabilities of autonomous vehicles. This latest deal adds to a growing Bosch portfolio of companies in the field of sensors and software for autonomous vehicles.
In theory, TetraVue’s expertise helps address challenges with autonomous vehicles encountering unexpected or dangerous obstacles during operation. (Does that include the non-driver? <grin>)
TetraVue’s core technology differentiation is claimed to be their patented “light slicer” technology, which uses time and distance measurements to find optical intensities using standard CMOS sensors. The company’s approach yields many benefits, including higher reliability to meet automotive requirements, low latency, and ability to produce ultra-high resolution images for a wider range of distances at a lower cost.
“We are thrilled to have RBVC as a lead investor and partner” gushed Paul Banks, Founder and President of TetraVue. “Their expertise and knowledge of all the key players across the ecosystem has already benefited TetraVue with customer, supplier and investor access.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
