All New Mazda3 to Debut at Los Angeles Motor Show

The arrival of Mazda3 marks the beginning of a new generation of Mazda cars.

Mazda Motor Corporation announced today that the all-new Mazda3 will make its world premiere at the Los Angeles Motor Show, open to the public from 30 November to the 9 December, with press days on the 28 and 29 November.

The all-new Mazda3 adopts a “richer interpretation of Mazda’s KODO design philosophy,” which embodies the essence of Japanese aesthetics. Meanwhile, fundamental performance attributes have been raised to a new level. Next generation SkyActiv-Vehicle Architecture (our vote for the worst name for good handling, clean engines and vehicles) enables “people to make the most of their natural sense of balance and the latest SkyActiv engines offer responsive control of vehicle speed in any driving situation.”

The arrival of all-new Mazda3 marks the beginning of a whole new generation of Mazda cars “that will deliver new dimensions of driving joy to customers around the world.” Let’s hope they arrive with new, improved marketing babble too.