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All New Mazda3 to Debut at Los Angeles Motor Show
The arrival of Mazda3 marks the beginning of a new generation of Mazda cars.
Mazda Motor Corporation announced today that the all-new Mazda3 will make its world premiere at the Los Angeles Motor Show, open to the public from 30 November to the 9 December, with press days on the 28 and 29 November.
The all-new Mazda3 adopts a “richer interpretation of Mazda’s KODO design philosophy,” which embodies the essence of Japanese aesthetics. Meanwhile, fundamental performance attributes have been raised to a new level. Next generation SkyActiv-Vehicle Architecture (our vote for the worst name for good handling, clean engines and vehicles) enables “people to make the most of their natural sense of balance and the latest SkyActiv engines offer responsive control of vehicle speed in any driving situation.”
The arrival of all-new Mazda3 marks the beginning of a whole new generation of Mazda cars “that will deliver new dimensions of driving joy to customers around the world.” Let’s hope they arrive with new, improved marketing babble too.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.