Honda Sets Fiscal Year Record for Overseas Auto Production

AutoInformed.com

Damage to the Honda R&D Center where new vehicles are developed could have longer term negative effects on Honda than lost production, which can be made up.

Honda Motor Company in Tokyo today announced that it set an all-time record for overseas production during the Japanese fiscal year that ended 31 March. It was the first time in three years that production had increased in total. Honda also increased exports to North America to 209,000 vehicles, an increase of 56% compared to the year earlier results.

That of course was before the parts shortages and vehicle production disruptions caused by the Japan earthquake and tsunami on 11 March took hold.

Honda worldwide production in March experienced a year-on-year decrease for the second month running, and Honda is currently running at 50% of capacity or less  in Japan.

Honda produced 3.6 million vehicles in total from last April until the end of March. Since only 912,000 of those units were made in Japan, Honda is arguably more diversified than the other two companies in the Japanese Big Three, Toyota and Nissan. Honda successfully pioneered oversees production by Japanese automakers in the 1980s, ultimately forcing competitors to follow.

All Japanese automakers are now facing ongoing production disruptions and sharp decreases in revenue as a result of  closed or partially running Japanese factories that produce key pieces for overseas plants.

 

Honda Production Outside of Japan
  March 2011 Fiscal Year 2011(’10 Apr.-’11 Mar.)
Units vs.’10 Units vs.FY10
North America 113,060 -10.5% 1,291,556 +12.1%
(USA) 89,483 -4.4% 963,911 +16.4%
Europe 12,912 -7.0% 139,114 +40.0%
Asia 108,997 +9.8% 1,085,457 +9.4%
(China) 73,032 +11.9% 687,632 +5.4%
Others 12,531 -22.7% 147,928 -7.2%
Overseas Total 247,500 -3.2% 2,664,055 +10.9%

 

 

Fiscal Year 2011

Honda production in Japan for the Fiscal Year 2011 experienced a year-on-year increase for the first time since FY 2007.

Production in regions outside of Japan experienced a year-on-year increase for the first time in three years (since Fiscal Year 2008). Overseas auto production and production in Asia and China set all-time fiscal year records.

March 2011

Honda production in Japan for the month of March 2011 experienced a year-on-year decrease for the fourth consecutive month.

Honda Exports from Japan
  March 2011 Fiscal Year 2011
(’10 Apr.-’11 Mar.)
Units vs.’10 Units vs.FY10
North America 15,106 -1.0% 208,696 +56.4%
(USA) 14,698 +10.2% 199,696 +60.5%
Europe 1,684 -67.8% 40,614 -11.2%
Asia 1,142 -29.4% 15,348 +24.9%
Others 2,767 -53.5% 45,596 +18.4%
Total 20,699 -26.2% 310,254 +34.9%

Production in regions outside of Japan experienced a year-on-year decrease for the first time in 17 months (since October 2009), although production in Asia and China set record production for any months.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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