Chevrolet Bolt Returning as Affordable EV

Ken Zino of AutoInformed.com on Chevrolet Bolt Returning as Affordable EV

Encore performance.

Chevrolet will introduce a next-generation Bolt, GM Chair and CEO Mary Barra said in a deftly crafted announcement during the company’s quarterly earnings conference call. This reverses an earlier GM decision to drop the recalled nameplate after sales more than doubled in Q2. (AutoInformed: Chevrolet Bolt EVs Recalled for Fires; GM Posts Strong Q2 Results with $3.2B in Earnings).

“Our customers love today’s Bolt. It has been delivering record sales and some of the highest customer satisfaction and loyalty scores in the industry,” said Barra. “It’s also an important source of conquest sales for the company and for Chevrolet. We will keep the momentum going by delivering a new Bolt…and we will execute it more quickly compared to an all-new program with significantly lower engineering expense and capital investment by updating the vehicle with Ultium and Ultifi technologies and by applying our ‘winning with simplicity’ discipline.”

Timing and specific details about the next-generation Bolt will be announced at a later date. The Bolt will join Chevrolet’s growing lineup of all-electric vehicles, three of which are launching this year – Silverado EV, Blazer EV and Equinox EV with the Cadillac Lyric Already launched this year. (AutoInformed: The Sweet Song of EVs – Cadillac Starts Lyric Production)

From its market introduction in 2017, the Chevrolet Bolt was arguably the first long-range, mass-produced EV available to customers at an affordable price. Sales of Bolt EV and Bolt EUV through the first half of 2023 have been the strongest to date. It turns out 80% of Bolt owners are staying loyal to Chevy and ~70% of buyers who are trading in a vehicle for Bolt are trading in a non-GM product.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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