Click for more story telling.
Mercedes-Benz customers will soon be able to use Dolby Atmos for audio storytelling in addition to music. This new dimension of listening pleasure marks another first for Mercedes-Benz in-car entertainment. “The riders will be wrapped in multi-dimensional sound of exceptional clarity that places them in the center of the story,” Mercedes said. Global rollout is anticipated to begin in Q3 2024 via an over-the-air (OTA) update for customers of the new Mercedes-Benz E-Class and CLE Coupe and Cabriolet with 3rd-generation MBUX. A further rollout is planned for successive models in the future.
“This collaboration with Audible and Amazon Music is another important facet of digital experience in a Mercedes-Benz. Immersive audio storytelling enables our customers to benefit fully from the advanced sound technology in our vehicles. For us, unparalleled in-car entertainment is a further dimension of the hyper-personalized user experience,” said Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer.
The integration of the immersive Dolby Atmos audio experience in the Burmester 4D and 3D Surround Sound System allows for the changes. Both are available as options in Mercedes-Benz vehicles with the latest MBUX infotainment system. The incorporation of the Audible and Amazon Music apps in MBUX allows customers who have a subscription to these providers access to a growing choice of audiobooks, originals, podcasts and music in Dolby Atmos. Audible and Amazon subscribers will also have access to the entire catalogue of each respective streaming service.
This is a new kind of in-car audio storytelling like never experienced before in Mercedes view – “listening to your favorite author, podcast host or musician in a fully immersive way that feels like they are in the car with you.”
With more than 850,000 audiobooks, podcasts and Audible Originals in its global catalogue, Audible is a leading producer and provider of premium audio storytelling and the go-to ‘storyteller’ for millions of people around the world. “Audible offers dozens of titles in Dolby Atmos and with a growing global catalogue, listeners can feel the stories surrounding them in next-level detail, depth and clarity, from cinematic blockbusters narrated by a stellar cast of actors like The Sandman Act III, to original reimagining of classics like David Copperfield, and immersive natural soundscapes found in The Healing Power of Nature.,” Mercedes said in a media – pun intended – release from Stuttgart.
“Mercedes-Benz is an ideal innovative industry leader for Audible and Amazon Music to work with on evolving in-car entertainment. Vehicles are one of the places people spend the most time listening to audio storytelling and music. Bringing our brands together allows us to innovate the audio experience for customers, transforming it into something more emotional, immersive and unexpected,” said Steve Boom, Amazon VP for Audio, Twitch and Games.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Premium Dolby Atmos Storytelling Coming From Mercedes
Click for more story telling.
Mercedes-Benz customers will soon be able to use Dolby Atmos for audio storytelling in addition to music. This new dimension of listening pleasure marks another first for Mercedes-Benz in-car entertainment. “The riders will be wrapped in multi-dimensional sound of exceptional clarity that places them in the center of the story,” Mercedes said. Global rollout is anticipated to begin in Q3 2024 via an over-the-air (OTA) update for customers of the new Mercedes-Benz E-Class and CLE Coupe and Cabriolet with 3rd-generation MBUX. A further rollout is planned for successive models in the future.
“This collaboration with Audible and Amazon Music is another important facet of digital experience in a Mercedes-Benz. Immersive audio storytelling enables our customers to benefit fully from the advanced sound technology in our vehicles. For us, unparalleled in-car entertainment is a further dimension of the hyper-personalized user experience,” said Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer.
The integration of the immersive Dolby Atmos audio experience in the Burmester 4D and 3D Surround Sound System allows for the changes. Both are available as options in Mercedes-Benz vehicles with the latest MBUX infotainment system. The incorporation of the Audible and Amazon Music apps in MBUX allows customers who have a subscription to these providers access to a growing choice of audiobooks, originals, podcasts and music in Dolby Atmos. Audible and Amazon subscribers will also have access to the entire catalogue of each respective streaming service.
This is a new kind of in-car audio storytelling like never experienced before in Mercedes view – “listening to your favorite author, podcast host or musician in a fully immersive way that feels like they are in the car with you.”
With more than 850,000 audiobooks, podcasts and Audible Originals in its global catalogue, Audible is a leading producer and provider of premium audio storytelling and the go-to ‘storyteller’ for millions of people around the world. “Audible offers dozens of titles in Dolby Atmos and with a growing global catalogue, listeners can feel the stories surrounding them in next-level detail, depth and clarity, from cinematic blockbusters narrated by a stellar cast of actors like The Sandman Act III, to original reimagining of classics like David Copperfield, and immersive natural soundscapes found in The Healing Power of Nature.,” Mercedes said in a media – pun intended – release from Stuttgart.
“Mercedes-Benz is an ideal innovative industry leader for Audible and Amazon Music to work with on evolving in-car entertainment. Vehicles are one of the places people spend the most time listening to audio storytelling and music. Bringing our brands together allows us to innovate the audio experience for customers, transforming it into something more emotional, immersive and unexpected,” said Steve Boom, Amazon VP for Audio, Twitch and Games.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.