Premium Dolby Atmos Storytelling Coming From Mercedes

Ken Zino of AutoInformed.com on Premium Dolby Atmos Storytelling Coming From Mercedes

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Mercedes-Benz customers will soon be able to use Dolby Atmos for audio storytelling in addition to music. This new dimension of listening pleasure marks another first for Mercedes-Benz in-car entertainment. “The riders will be wrapped in multi-dimensional sound of exceptional clarity that places them in the center of the story,” Mercedes said. Global rollout is anticipated to begin in Q3 2024 via an over-the-air (OTA) update for customers of the new Mercedes-Benz E-Class and CLE Coupe and Cabriolet with 3rd-generation MBUX. A further rollout is planned for successive models in the future.

“This collaboration with Audible and Amazon Music is another important facet of digital experience in a Mercedes-Benz. Immersive audio storytelling enables our customers to benefit fully from the advanced sound technology in our vehicles. For us, unparalleled in-car entertainment is a further dimension of the hyper-personalized user experience,” said Markus Schäfer, Member of the Board of Management at Mercedes-Benz Group AG, Chief Technology Officer.

The integration of the immersive Dolby Atmos audio experience in the Burmester 4D and 3D Surround Sound System allows for the changes. Both are available as options in Mercedes-Benz vehicles with the latest MBUX infotainment system. The incorporation of the Audible and Amazon Music apps in MBUX allows customers who have a subscription to these providers access to a growing choice of audiobooks, originals, podcasts and music in Dolby Atmos. Audible and Amazon subscribers will also have access to the entire catalogue of each respective streaming service.

This is a new kind of in-car audio storytelling like never experienced before in Mercedes view – “listening to your favorite author, podcast host or musician in a fully immersive way that feels like they are in the car with you.”

With more than 850,000 audiobooks, podcasts and Audible Originals in its global catalogue, Audible is a leading producer and provider of premium audio storytelling and the go-to ‘storyteller’ for millions of people around the world. “Audible offers dozens of titles in Dolby Atmos and with a growing global catalogue, listeners can feel the stories surrounding them in next-level detail, depth and clarity, from cinematic blockbusters narrated by a stellar cast of actors like The Sandman Act III, to original reimagining of classics like David Copperfield, and immersive natural soundscapes found in The Healing Power of Nature.,” Mercedes said in a media – pun intended – release from Stuttgart.

“Mercedes-Benz is an ideal innovative industry leader for Audible and Amazon Music to work with on evolving in-car entertainment. Vehicles are one of the places people spend the most time listening to audio storytelling and music. Bringing our brands together allows us to innovate the audio experience for customers, transforming it into something more emotional, immersive and unexpected,” said Steve Boom, Amazon VP for Audio, Twitch and Games.

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