Subaru of America Posts Modest Sales Increase for October

Ken Zino of AutoInformed.com on Subaru Crosstrek Gen 3 Debuts at Chicago Auto Show

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Subaru of America, Inc. (Subaru Corporation Nasdaq: FUJHF) today reported 54,552 vehicle sales for October 2024, an increase of 1.5% compared with October 2023 (53,772). SOA also reported year-to-date sales of 548,164, a 5.2 % increase compared with the same period in 2023. This makes for 27 consecutive months of yearly month-over-month growth.

“October was a notable month for our retailers, partners, and the entire Subaru family,” said Jeff Walters, President and Chief Operating Officer, Subaru of America. “We helped thousands of shelter pets find homes through Subaru Loves Pets® events, responded to hurricane recovery needs, and celebrated significant race wins with the Subaru Motorsports USA team. These collective efforts are what inspire us to be More Than a Car Company®, pushing our commitment forward as a team.”

Ken Zino of AutoInformed.com on Subaru of America Posts Modest Sales Increase for October

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Crosstrek achieved its best October ever with 15,928 vehicles sold, a 15.7% increase compared to October 2023. Outback was the second-highest selling car line in October with 13,549 vehicles sold, and Forester sales increased to 13,431 vehicles sold as production continues to reach full capacity.

“Subaru retailers stepped up to meet the needs of customers as they always do, being More Than a Car Dealer to deliver vehicles with the quality, safety and reliability that builds lifelong relationships. With a strong vehicle lineup and the ability to find the right match for any driver’s needs, we’re looking forward to seeing this success continue into the holiday season,” said Troy Poston, Senior Vice President of Sales, Subaru of America

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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