BMW Group Posts Slight Q1 2025 Sales Drop

Ken Zino of AutoInformed.com on BMW Group Posts Slight Q1 Sales Drop

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BMW Group (Bayerische Motoren Werke AG ADR BMWYY) said today that global automotive deliveries were basically flat at 586,149. Compared to the previous year this represented a drop of -1.4%. China. was largely the problem, as it is for all non-native automakers. During the first three months of 2025, the BMW Group saw growth in Europe ( 241,867 for +6.2%) and the US (94,591 for +4.0%). This gives U.S. bragging rights to BMW since MBUSA (Mercedes-Benz Group AG MBGAF) sold 75,100 vehicles in the quarter. Outside of China, BMW growth was +5.9%. year-over-year.*

“The BMW Group’s technology-open strategy is proving successful. Our products are winning over customers worldwide across all drive technologies, with positive momentum driven, in particular, by the new MINI models – especially the fully-electric variants. One in three MINIs sold in Europe and more than one out of every two sold in China were fully-electric,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

No mention was made of the Trump mis-administration’s latest retreat on the global tariff wars it is losing, and its ongoing dire effects on European automakers and American consumers. – AutoCrat.

Q1 2025 BMW Highlights

BMW sold three million electrified vehicles (BEVs and PHEVs) since the launch of the BMW i3 and BMW i8. There were 1.5 million fully-electric vehicles (BEVs) delivered to customers.

BMW brand increased deliveries across all sales regions outside of China, outperforming the total market in the Europe region and increasing its sales in the US. The BMW brand also reported dynamic global sales growth for its fully-electric vehicles (+9.9%). Between January and March, 86,449 BMW BEVs were delivered to customers worldwide.

M GmbH achieved sales growth of +5.0% in the first quarter, delivering a total of 50,494 vehicles. The main reasons were the high-performance BMW M5* sedan and M3* sports car, which are both in high demand across all regions.

The MINI brand, which updated its entire product range in 2024, sold 64,626 units worldwide – an increase of +4.1%. The brand’s fully-electric model achieved significant growth, reaching a BEV share of 35.3% in the first quarter.

The Rolls-Royce brand delivered 1381 units to customers between January and March (-9.4%). During the same period, BMW Motorrad sold 44,609 motorcycles and scooters (-3.9%).

*AutoInformed on

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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