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Porsche AG (P911.DE) said today that it substantially increased the share of electrified vehicles it sold in the first quarter of 2025. A total of 71,470 vehicles were delivered to customers worldwide between January and March, 38.5% of which were electrified. This share is comprised of 25.9% all-electric vehicles and 12.6% plug-in hybrids.
“The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate. Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers, globally,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
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The Panamera recorded the strongest growth among Porsche’s six model series, with an increase of 27%. Deliveries of the Macan grew by 14%, with most of the examples delivered having an all-electric drive. Among the sales regions, North America continues to be the largest market: 20,698 deliveries represent an increase of 37% compared to the same period last year. Worldwide, deliveries were -8% below the previous year’s figures for the first three months of the year.
North America, Overseas and Emerging Markets
- With 20,698 deliveries, North America recorded an increase of 37% compared to the previous year. This is due in part to import-related delays in the delivery of some model lines in the same period last year.
- The sales region Overseas and Emerging Markets also grew six%. In total, 15,789 cars were handed over to customers.
- In Europe (excluding Germany), Porsche delivered 18,017 vehicles in the first quarter of 2025. That is 10% less than in 2024. In the home market of Germany, 7495 customers were able to take delivery of their vehicles – a fall of 34%. “The declines in both regions are caused by a disproportionately strong prior-year period due to catch-up effects, as well as European cybersecurity regulations, which are leading to a supply gap for the 718 model series and the combustion-engine Macan,” Porsche said.
- In China, 9471 cars were delivered (-42%). “The main reasons for the decline here remain the continuing tense economic situation in the Chinese market and Porsche’s focus on value-oriented sales, which aims to balance demand and supply,” Porsche said. (Porsche is hardly alone here. All western automakers are up against Chinese State capitalism that favors and subsidizes Chinese companies – AutoCrat.)
Macan is the bestseller in Q1
- From January to March, 23,555 examples of the Macan were handed to customers (+14%). More than 60% of these (14,185 vehicles) were the all-electric variant. In most countries outside the EU, Porsche continues to offer the previous Macan as a combustion-engine model in parallel – 9370 units of this variant were delivered. The new Panamera also performed well, with 7769 deliveries, an increase of 27%.
- The 911 sports car had 11,390 deliveries in the first quarter. “The decline of 12% can be explained by the strong final sales of the predecessor model last year and the staggered product introduction of the new derivatives,” Porsche said.
- The 718 Boxster and 718 Cayman models recorded 4,498 deliveries – 22% less than in the previous year. “This was mainly due to limited model availability due to European cybersecurity regulations,” Porsche said.
- 4203 units of the Taycan were delivered to customers in the period from January to March (-1%). The Cayenne was handed over to customers 20,055 times. This corresponds to a decline of 28% and is due to a catch-up effect in the same period last year.
“We will continue to meet the diverse requirements of our customers in the future with a product strategy that includes all three drive variants for two-door sports cars, sports sedans and sports SUVs well into the 2030s,” said Becker.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche EV Sales Up in Q1 2025
Click for more.
Porsche AG (P911.DE) said today that it substantially increased the share of electrified vehicles it sold in the first quarter of 2025. A total of 71,470 vehicles were delivered to customers worldwide between January and March, 38.5% of which were electrified. This share is comprised of 25.9% all-electric vehicles and 12.6% plug-in hybrids.
“The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate. Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers, globally,” said Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG.
Click to enlarge.
The Panamera recorded the strongest growth among Porsche’s six model series, with an increase of 27%. Deliveries of the Macan grew by 14%, with most of the examples delivered having an all-electric drive. Among the sales regions, North America continues to be the largest market: 20,698 deliveries represent an increase of 37% compared to the same period last year. Worldwide, deliveries were -8% below the previous year’s figures for the first three months of the year.
North America, Overseas and Emerging Markets
Macan is the bestseller in Q1
“We will continue to meet the diverse requirements of our customers in the future with a product strategy that includes all three drive variants for two-door sports cars, sports sedans and sports SUVs well into the 2030s,” said Becker.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.