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Today BMW said that on 7 June, the “Belle Macchine. Italian Automotive Design at BMW” exhibition will open its doors at the BMW Museum. The exhibition extends over five platforms and ramps within the BMW Museum’s “Bowl.” It starts with a general introduction into the world of Italian design, citing examples of the country’s endeavors in the fields of fashion and product design. The impact of noted Italian studios on the design of bodies for BMW vehicles occupies much of the exhibition space.
“The combination of Italian design and German engineering excellence was a key driver of BMW’s growth into a premium manufacturer,” said curators Anna Schleypen and Klaus-Anton Altenbuchner. “The exhibition illustrates this development with a variety of design sketches from the BMW Design Archive, a selection of exhibits and 23 historic vehicles, and provides insight into the design history of BMW.”
For example, the BMW Garmisch concept car penned by Marcello Gandini represents the essence of Italian style and played a major role in the design of the original BMW 3 Series and 5 Series of the 1970s.
“As is clear from the numerous production cars on display, such as the popular BMW 1800 TI/SA, the stylistic influence of Italian designers was leveraged to successful effect by a large number of models.
“BMW’s acquisition of fellow carmaker Glas is also brought under the spotlight with a three-strong line-up including the BMW 3000 V8, affectionately known as the Glaserati. The exhibition continues with a showcase of perfectly formed one-offs like the BMW Pininfarina Gran Lusso Coupé, BMW 2800 GTS Frua and BMW Nazca M12 designed by Fabrizio Giugiaro. These models were commissioned by the company to serve as sources of creative inspiration or put forward by the Italian designers themselves to ensure they were part of the conversation when BMW was scouting for partners.
“With its famed sense for timeless aesthetics, Italy has set standards in fashion, interior and product design for as long as anyone can remember. And Italian designers have also left an enduring mark on the automotive world. This exhibition explores the influence of Italian design at BMW and provides a fascinating retrospective on the evolution of coachbuilding and body design over the past few decades,” BMW said in a release from Munich.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Belle Macchine – Italian Automotive Design at BMW
Click for more.
Today BMW said that on 7 June, the “Belle Macchine. Italian Automotive Design at BMW” exhibition will open its doors at the BMW Museum. The exhibition extends over five platforms and ramps within the BMW Museum’s “Bowl.” It starts with a general introduction into the world of Italian design, citing examples of the country’s endeavors in the fields of fashion and product design. The impact of noted Italian studios on the design of bodies for BMW vehicles occupies much of the exhibition space.
“The combination of Italian design and German engineering excellence was a key driver of BMW’s growth into a premium manufacturer,” said curators Anna Schleypen and Klaus-Anton Altenbuchner. “The exhibition illustrates this development with a variety of design sketches from the BMW Design Archive, a selection of exhibits and 23 historic vehicles, and provides insight into the design history of BMW.”
For example, the BMW Garmisch concept car penned by Marcello Gandini represents the essence of Italian style and played a major role in the design of the original BMW 3 Series and 5 Series of the 1970s.
“As is clear from the numerous production cars on display, such as the popular BMW 1800 TI/SA, the stylistic influence of Italian designers was leveraged to successful effect by a large number of models.
“BMW’s acquisition of fellow carmaker Glas is also brought under the spotlight with a three-strong line-up including the BMW 3000 V8, affectionately known as the Glaserati. The exhibition continues with a showcase of perfectly formed one-offs like the BMW Pininfarina Gran Lusso Coupé, BMW 2800 GTS Frua and BMW Nazca M12 designed by Fabrizio Giugiaro. These models were commissioned by the company to serve as sources of creative inspiration or put forward by the Italian designers themselves to ensure they were part of the conversation when BMW was scouting for partners.
“With its famed sense for timeless aesthetics, Italy has set standards in fashion, interior and product design for as long as anyone can remember. And Italian designers have also left an enduring mark on the automotive world. This exhibition explores the influence of Italian design at BMW and provides a fascinating retrospective on the evolution of coachbuilding and body design over the past few decades,” BMW said in a release from Munich.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.