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Magna said earlier this week that it will integrate NVIDIA DRIVE AGX, built on DRIVE Thor SoC, for next-generation vehicle intelligence. Magna plans to unveil a working demonstration platform that is expected in Q4 2025. As part of this, Magna will use NVIDIA Drive-OS for development, integration, validation and production workflows.
“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”
Magna said “its expertise in developing, integrating and launching advanced features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot and interior cabin AI companion functionalities positions the company well for this pilot program. This initiative focuses on solving the complexity of computing availability with performance for integrating ADAS, AD and interior cabin AI features, providing scalable, flexible and customizable system solutions that meet specific market needs and regulatory requirements.”
NVIDIA DRIVE AGX Thor is said to deliver up to 1,000 trillion operations per second of AI compute power, with an 8-bit floating point support optimized for transformer models, large language models and generative AI workloads.
“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavors to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at NVIDIA. “By combining core technologies and Magna’s integration expertise, we aim to shape the future of mobility.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Autonomous Driving Systems – Magna and NVIDIA
Click for more.
Magna said earlier this week that it will integrate NVIDIA DRIVE AGX, built on DRIVE Thor SoC, for next-generation vehicle intelligence. Magna plans to unveil a working demonstration platform that is expected in Q4 2025. As part of this, Magna will use NVIDIA Drive-OS for development, integration, validation and production workflows.
“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”
Magna said “its expertise in developing, integrating and launching advanced features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot and interior cabin AI companion functionalities positions the company well for this pilot program. This initiative focuses on solving the complexity of computing availability with performance for integrating ADAS, AD and interior cabin AI features, providing scalable, flexible and customizable system solutions that meet specific market needs and regulatory requirements.”
NVIDIA DRIVE AGX Thor is said to deliver up to 1,000 trillion operations per second of AI compute power, with an 8-bit floating point support optimized for transformer models, large language models and generative AI workloads.
“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavors to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at NVIDIA. “By combining core technologies and Magna’s integration expertise, we aim to shape the future of mobility.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.