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Autonomous Driving Systems – Magna and NVIDIA
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Magna said earlier this week that it will integrate NVIDIA DRIVE AGX, built on DRIVE Thor SoC, for next-generation vehicle intelligence. Magna plans to unveil a working demonstration platform that is expected in Q4 2025. As part of this, Magna will use NVIDIA Drive-OS for development, integration, validation and production workflows.
“Combining NVIDIA accelerated compute and AI capabilities with Magna’s extensive automotive expertise and innovation, we aim to explore new standards for next-generation software-defined vehicle intelligence and autonomy,” said Steven Jenkins, Vice President of Technology Strategy at Magna Electronics. “Our collaboration allows us to develop market applications for AI-powered solutions that could redefine the driving experience and address the evolving demands of the automotive industry.”
Magna said “its expertise in developing, integrating and launching advanced features such as adaptive cruise control, driver and occupant monitoring, Highway and Urban Navigate-on-Autopilot and interior cabin AI companion functionalities positions the company well for this pilot program. This initiative focuses on solving the complexity of computing availability with performance for integrating ADAS, AD and interior cabin AI features, providing scalable, flexible and customizable system solutions that meet specific market needs and regulatory requirements.”
NVIDIA DRIVE AGX Thor is said to deliver up to 1,000 trillion operations per second of AI compute power, with an 8-bit floating point support optimized for transformer models, large language models and generative AI workloads.
“As the automotive industry transitions to safer, more intelligent vehicles with autonomous driving capabilities, our collaboration with Magna is the latest in our endeavors to bring our safety-certified in-vehicle accelerated compute and AI to the transportation industry,” said Ali Kani, Vice President of Automotive at NVIDIA. “By combining core technologies and Magna’s integration expertise, we aim to shape the future of mobility.”