With 1,339,080 BMW, MINI and Rolls-Royce vehicles (+39.1%) delivered to customers, the BMW Group ended the first half of 2021 with a new all-time high in sales. All brands reported higher sales for the first six months of the year. During the same period, the company increased sales in all regions of the world. BMW Group sales for the first half-year were also higher than in the pre-covid crisis year 2019, with a modest increase of +7.1%.
With 153,267 units sold in the first half of 2021, the BMW Group grew its sales of both fully-electric and plug-in hybrid vehicles by 148.5% year-on-year – making electric vehicles a major growth driver for the company in absolute terms. Sales of fully electric vehicles increased by 183.9% to a total of 36,089 and plug-in hybrid vehicles by 139.4% to 117,178 units.
The BMW Group has made “individual adjustments to its production to take account of the availability of semiconductor components. The company expects the supply situation for semiconductor components to “remain difficult and cannot rule out the possibility of this impacting sales during the rest of the year.”
“We are on course to achieve solid, profitable sales growth,” claimed Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “It is particularly pleasing that we were able to more than double our sales of electrified vehicles,” said Nota.
“We are continuing the decisive electrification of our model line-up and expanding our range of fully-electric vehicles with two key innovation flagships: the BMW iX and the BMW i4,” explained Nota. “The iX and the i4 embody a new era of electromobility for BMW and I am looking forward to seeing both on the roads from November. High incoming orders for both models confirm our customers’ strong interest in these highly emotional vehicles.”
In the coming years, these will be joined by fully electric versions of the high-volume BMW 5 Series, the BMW 7 Series, the BMW X1 and the successor to the MINI Countryman. Between now and 2025, the company plans to increase its sales of fully-electric models by an average of well over 50% per year – to more than ten times the number of units sold in 2020. The BMW Group expects fully electric vehicles to account for at least 50% of its global sales in 2030. Over the next ten years or so, the BMW Group plans to release a total of about ten million fully-electric vehicles onto the roads.
BMW & MINI Market Sales
- The BMW Group did well in China, increasing sales by 41.9% to 467,064 units in the first half of the year. A total of 42,502 vehicles were sold in South Korea, an increase of +34.6% compared to the same period of 2020.
- In the US, the company was able to build on the sales success of the first quarter and, with a total of 183,619 units sold in the first six months, sales of BMW and MINI vehicles climbed by more than 50% year-on-year (+51.8%).
- Europe also had a good half-year, with sales increasing by a third (+35.3%). Total BMW and MINI sales for the region reached 504,327 vehicles.
- With 141,983 new vehicle registrations in its domestic market of Germany, BMW Group sales were 22.1% higher year-on-year. The percentage of electrified vehicles continues to climb; almost one in four BMWs in Germany is now electrified. The fully electric MINI SE represented more than 19% of total MINI sales in the first half of 2021. Almost 30% of newly registered MINI models in Germany are electrified.