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The Audi Revolut F1 Team today unveiled its official name, logo, and announced that its global launch will take place in Berlin on 20 January 2026. This is the latest phase for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo combine Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025.*
“Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport. Both give our ambition a clear identity, reflecting a strong vision and innovative spirit. We now look ahead to Berlin in January, where we will officially present this exciting new chapter for the Audi brand to the world,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Directors of Sauber Motorsport AG.
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For the first time, the Audi Revolut F1 Team will present its full identity at the Berlin launch on 20 January 2026. Designed to be an immersive experience, the event will showcase the core pillars of the brand: clarity, technical intelligence, and emotion. To ensure the team’s entry resonates beyond the paddock, the exclusive launch will be followed by a public opening on 21 January 2026, allowing fans to be part of the inaugural moment.
A centerpiece of the Berlin launch is the official unveiling of the car’s full 2026 race livery, following the reveal of the Audi R26 Concept in November. With less than 50 days to go before the first race, the team will show how the visual identity will shape its debut season and translate Audi’s design principles into a striking presence on the Formula 1 starting grid.
“As part of the formation of the Audi Revolut F1 Team, Sauber Motorsport AG will be renamed Audi Motorsport AG. The team’s Technology Centre in Bicester, UK will also be renamed Audi Motorsport Technology Centre UK. The company honors its past by keeping the name of Sauber Holding AG and Sauber Technologies AG,” Audi said.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Bye Sauber – Hi Audi Revolut F1 Team
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The Audi Revolut F1 Team today unveiled its official name, logo, and announced that its global launch will take place in Berlin on 20 January 2026. This is the latest phase for the Audi Revolut F1 Team toward joining the Formula One World Championship in 2026. The team name and logo combine Audi F1 and global fintech Revolut, following the confirmation of the title partnership in July 2025.*
“Unveiling the Audi Revolut F1 Team name and logo marks another major milestone on our journey into the pinnacle of motorsport. Both give our ambition a clear identity, reflecting a strong vision and innovative spirit. We now look ahead to Berlin in January, where we will officially present this exciting new chapter for the Audi brand to the world,” said Gernot Döllner, CEO of Audi AG and Chairman of the Board of Directors of Sauber Motorsport AG.
Click for more
For the first time, the Audi Revolut F1 Team will present its full identity at the Berlin launch on 20 January 2026. Designed to be an immersive experience, the event will showcase the core pillars of the brand: clarity, technical intelligence, and emotion. To ensure the team’s entry resonates beyond the paddock, the exclusive launch will be followed by a public opening on 21 January 2026, allowing fans to be part of the inaugural moment.
A centerpiece of the Berlin launch is the official unveiling of the car’s full 2026 race livery, following the reveal of the Audi R26 Concept in November. With less than 50 days to go before the first race, the team will show how the visual identity will shape its debut season and translate Audi’s design principles into a striking presence on the Formula 1 starting grid.
“As part of the formation of the Audi Revolut F1 Team, Sauber Motorsport AG will be renamed Audi Motorsport AG. The team’s Technology Centre in Bicester, UK will also be renamed Audi Motorsport Technology Centre UK. The company honors its past by keeping the name of Sauber Holding AG and Sauber Technologies AG,” Audi said.
*AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.