Category Archives: marketing

Lexus Commercial Suspends Five Cars from Crane

Posted on 18 January 2011 by Ken Zino

Lexus has debuted a new commercial, titled Chain, which links five vehicles on cables and suspends them from a crane.

Shot on the runway of an airport, a crane is used to lift Lexus after Lexus until five – an LS, RX, GS, ES and IS – are suspended in midair nose to end. Finally, an LFA parks directly below the chain of vehicles. The voiceover says, “The hard way is how Lexus inspires absolute confidence. The hard way is the pursuit of perfection.”
Continue reading →

Posted in auto news, marketing | Tagged , , , , , , , , , , , | Leave a comment

Toyota Ups 2011 Prius Pricing. Hybrid Costs More than $30,000

Posted on 3 November 2010 by Ken Zino

The Prius entered the Japanese market in 1997 as the world’s first mass-produced hybrid – negating the conventional wisdom of German and U.S. engineers and executives that the Japanese only copy and couldn’t innovate. Toyota’s complicated, but effective Hybrid Synergy Drive System was introduced in 2004 on the second-generation Prius, another technical coup.

The first-generation Prius was rated at an estimated 41 EPA combined MPG, and the second-generation model achieved a 46 MPG EPA combined rating. Using a combination of technologies, Toyota increased fuel efficiency for the new Prius to an EPA estimated 51 MPG in city driving, 48 MPG highway and a combined 50 MPG. Mileage is especially improved in cold-start conditions and at higher speeds, according to Toyota. Continue reading →

Posted in auto news, electric vehicles, engineering, environment, global warming, marketing, new vehicle, news analysis | Tagged , , , , , , , , , | 1 Comment