Category Archives: marketing

LEGO Ford GT Race Car on Display at Le Mans

Ford said it took three weeks, 40,000 bricks to build a pint size version of the #66 race car. Details include the same green wing mirrors and screen top visor as the full-sized car. Continue reading

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Chevrolet Hires Luke Bryan to Peddle Metal

Since the debut of Bryan’s first album in 2007, Luke has placed 15 singles at No. 1 and sold nearly eight million albums with 30 million digital tracks from his five studio albums. Continue reading

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Web Aided Auto Insurance Shopping Grows

Compare.com, a comparison auto insurance website in the United States, has added Amica Mutual so it will be providing quotes in California and Texas starting this month. Continue reading

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Subaru has Free National Parks Mobile App Travel Guides

The national park apps are said to eliminate wasteful paper guides in the latest twist on the expansion of the digital world. Continue reading

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Chicago Firefighter Wins Sweepstakes. Picks Dodge Challenger

“Ironically, a few months ago I had said to my wife, ‘I don’t think I’ll ever get my hot-rod.’ I’ve wanted a hot rod for as long as I can remember.” Continue reading

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Cadillac House to Debut this June in New York

Cadillac is in the business of selling vehicles, and not doing well at that, instead of clothing or art exhibits.The once prominent brand is attempting to lift its image against far stronger ones of Audi BMW, Lexus, Mercedes-Benz and Porsche. Through April U.S. Cadillac sales at 46,869 are off -13.7%. BMW and Mercedes-Benz each sold of 111,000 vehicles. Continue reading

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Chevrolet Website for Spark, Sonic,Trax Debuts as Sales Drop

During April, U.S. Spark sales dropped -18%, Sonic -41% and Cruze -32% – the best selling Chevrolet on a global basis. These are the finest small cars Chevrolet has ever engineered and built. General Motors needs to keep small car sales going to meet increasingly stringent fuel economy regulations – aka CAFE – while it prints money Chevy and GMC truck offerings. Continue reading

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Self-Driving Tours of France and Italy in Classic Mercedes-Benz SL Convertible Models Coming This Summer

The first tours, for small groups of up to 18 people, will take place in France and Italy. Each tour costs 1975 euros per person, sharing a double room. Continue reading

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Toyota Prius Sets Parade Record at Alameda Air Field

More significant than a publicity stunt / photo op is that Toyota and Lexus have double the number of hybrids on the roads than any other auto manufacturer. Continue reading

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Major Greed Baseball – Toyota Sponsors the Texas Rangers

The sponsorship “will highlight Toyota’s two Texas-built trucks, Tacoma and Tundra.” To be fair, Toyota – as do many, many other companies, is only taking advantage of a marketing opportunity offered by Major Greed baseball. The question is when does hype and selling end? We are dangerously close to not playing ball, but playing mall. Continue reading

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New Toyota Telematics Car Insurance Offerings Coming to U.S.

It’s the latest step advancing the growing “pay-as-you-drive” insurance offerings and offer broader financing options for drivers. It’s also a reminder that who owns and sells connected car data is far from resolved. Continue reading

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Cadillac, Council of Fashion Designers Launch Retail Lab

Cadillac and the Council of Fashion Designers of America announced the launch of the Retail Lab. Continue reading

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Enterprise Rent-a-Car has Aston Martin DB9, Rapide S Models

Beginning now, Aston Martins will be added to the Exotic Car Collection fleet at locations in Atlanta, Houston, Orlando, Dallas, San Francisco, Southern California, Naples, Miami, Phoenix, Scottsdale and Las Vegas. Continue reading

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OnStar Commercial Link – Vehicle Tracking and Management

Commercial Link can be customized around the needs of each user, allowing for personalization of account dashboards and the ability to set up text or email alerts around sensitive items, such as if a driver is low on fuel or requires vehicle maintenance. Continue reading

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Mitsubishi Outlander PHEV Debuts in US After 3 Year Lag

The Outlander PHEV move follows the introduction of the Outlander last year in the U.S. after it was on sale for almost three years elsewhere. Even though SUV sales account for 40% of the U.S. market, poor Mitsubishi U.S. sales and the Great Recession that started in 2008 roughing up all automakers precluded plugging it in here. Continue reading

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