Category Archives: marketing

Renault Group Q1 Sales, Revenues Drop from Eurozone Crisis

The problem was almost entirely in the home French market which shrunk by 19.4%. As a result, Renault Group’s European market share decreased to 9.1%. The EU is heading for its fifth straight year of auto sales declines as politicians and bankers continue to pursue policies that increase unemployment and decrease economic activity. The mix of sales outside Europe reached 46%, up 8 points compared to the first quarter 2011. Continue reading

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AutoNation, Penske Report Strong Q1 Earnings from Dealers

The two largest auto dealer groups operating in the United States reported large increases in Q1 earnings and profits today. It was the latest sign that a slow recovery is well underway in the auto industry. However, the new luxury vehicle business, where broken out, had relatively weak results compared to other segments. Luxury cars, of course, were once thought to be recession proof and discount proof, but that is no longer the case as discounts are increasing along with competition from non-luxury autos with high levels of equipment. Continue reading

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Cadillac to Build New XTS in China at Shanghai GM

Cadillac will build the new XTS luxury sedan in China in conjunction with its mandated joint-venture partner Shanghai General Motors (SGM) starting this fall. Cadillac sold a record 30,000 vehicles in China in 2011, compared with 17,000 in 2010 even … Continue reading

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Auto Dealer Profits Dropping in China

The Chinese auto market only grew by 5% during 2011, by far the lowest growth rate of the 21st century, as the communist central government deliberately slowed the economy in an attempt to fight inflation. Still, 2012 is forecast to result in sales approaching 20 million vehicles – 6 or 7 million more than the projected United States light vehicle market. Continue reading

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Bentley Mulsanne Diamond Jubilee Debuts in Beijing

Bentley unveiled the first example of its new Mulsanne Diamond Jubilee Edition, which will be limited to 60 cars – one per year of the Queen’s reign. The car for one-per centers – or even 0.01-percenters – is expected to sell for more than $960,000. Continue reading

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Acura 2013 ILX Compact Starts at $26,795 this May

The hot selling Civic costs several thousand dollars less, but if you think this car is cool then you will fork over the extra money for what Acura hopes will be perceived as “smart luxury.” Continue reading

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Spring Auto Selling Season Sags as April Sales Rate Slows

Even rich people are apparently now concerned about the large depreciation rates of their luxury vehicles, which drives up the cost of ownership as trade-in values or lease residuals droop. The improved content and features in recent non-luxury vehicles offer a better value for consumers returning to the marketplace, especially if their needs are not ego driven. The problem for automakers is compounded by market forces, which are prompting free maintenance on non-luxury cars, once the sole province of expensive vehicles. Continue reading

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Ford China Sales Drop Again in Q1 as March Continues Slump

This is the third straight monthly decline for Ford in China, and it comes at a time when Ford is aggressively expanding its capacity there, an unfortunate development for shareholders and the Ford balance sheet, which needs the cash flow from increasing sales to build new plants. All major automakers have announced ambitious expansion plans in China, the world’s largest auto market. However, in 2011 the Chinese auto market only grew by 5%, by far the lowest growth rate of the 21st century, as the communist central government deliberately slowed the economy in an attempt to fight inflation. Continue reading

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March, Q1 EU Sales Drop Again. Eurozone Crisis Continues

If this trend keeps up, and given contractionist policies of the EU governments, there is no reason to predict any economic stimulus, 2012 might see an even greater drop in auto sales than those incurred during the Great Recession in 2008-2009. Continue reading

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Global Auto Sales Forecast to Top 79 Million in 2012

The positive trend in auto sales is pointing to the best year since 2007, before the reckless practices of Wall Street sent economies into the Great Recession, and caused large unemployment rates and deficits in most countries. Continue reading

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One in Five Americans Blissfully Untroubled by the Internet

One out of five American adults does not use the internet, according to the latest study by the Pew Internet Project, which has been closely tracking the internet since 2000. Senior citizens, Spanish speakers, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely adults to have internet access. Continue reading

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BMW Group Sales Set All-Time Global Record in March, Q1

During Q1 BMW also achieved a new high for the first three months. Retail volumes for the year to the end of March increased by more than 40,000 vehicles to 425,528 units (Q1 2011 – 382,763 units), which represents a growth of 11.2% compared with the first quarter of 2011. Continue reading

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DOT Launches ‘Choose the Right Seat’ for Children in Cars

Motor vehicle crashes are the leading cause of death for children ages one through 12 years old. From 2006 to 2010, 4,028 children aged 12 and younger were killed in crashes involving passenger vehicles. Another estimated 660,000 children were injured in crashes – a figure greater than the entire population of Boston, Massachusetts. Continue reading

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Honda Says it Will Double Sales in China By 2015

During 2011 Honda sold 618,000 cars in China last year, dwarfed by market leader General Motor’s 2.55 million and Volkswagen Group’s 2.26 million. Among the Japanese Big Three, Nissan in China is twice as big as Honda and Toyota is 40% larger in terms of vehicle sales. Continue reading

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Gasoline Prices not Shifting Buyers to Small Cars

With U.S. gasoline prices up more than 25 cents compared to a year ago to a national average of $3.94 a gallon, a new survey claims that SUVs remain the first choice among potential buyers as their vehicle replacement choice. Continue reading

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