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Porsche AG (P911.DE) said this week that it is optimizing its hardware for improved performance so that its App center offers a wider range of services, including Dolby Atmos® for an immersive sound, the integration of the Amazon Alexa® voice assistant among other things. It will also be offering Porsche Connect at no charge for 10 years on the purchase of new Porsche models. Thus Porsche known for its automotive performance technology is finally updating its digital age technology.*
“With the start of the new model year, the 911, Taycan, Panamera and Cayenne model series will benefit from significant improvements in infotainment technology and an expanded range of new functions in this area,” Porsche said.
The Porsche App Center, which will be available from the model year change, offers direct access to a large number of apps from different categories, following the example of well-known app stores from the smartphone or tablet sector [footnote 1]. Porsche presented the App Center for the first time with the introduction of the all-electric Macan and is now extending the convenient and contemporary concept to other model series. There is a wide range of Porsche and third-party apps to choose from.
Depending on the market, these include popular streaming apps for music, video and podcasts, as well as news services, media libraries and weather apps. Other apps allow you to research places of interest, appealing driving routes and charging points for electric vehicles. Gaming apps, a karaoke option and apps to control smart home functions complete the offering. Porsche said it is continuously expanding and improving its range of apps.
For the first time, in addition to the Porsche Voice Pilot, Amazon Alexa® can also be used as a digital assistant while driving [footnote 2]. The service can be used, for example, to control smart home functions such as automatic garage doors or home lighting. Other typical functions of Alexa include researching information, creating and editing to-do lists and shopping lists, playing podcasts and music, or checking the latest news and weather reports. It can also be used to control media and supported third-party apps. Alexa is activated via the voice command “Alexa” or via an individually configured button, or icon switch tile in the PCM.
Dolby Atmos® Sound
With the PCM update, Porsche is also changing the so-called sound experience for customers. For the first time, cars equipped with premium and high-end audio systems from brand partners Bose® and Burmester® have Dolby Atmos immersive sound technology, which creates a spatial sound experience for the occupants. Individual audio tracks and sounds can be placed anywhere around the listener and reproduced with what is claimed to be “unparalleled clarity, depth and precision. Passengers can feel almost as if they are sitting in the middle of an orchestra – or even that they themselves are the protagonist of an audio play. The prerequisite for this experience is an audio source that supports Dolby Atmos. Corresponding apps are available in the App Center. The vast majority of the world’s biggest music artists have already released their work in Dolby Atmos,” Porsche said.
“Through its fundamentally improved PCM, Porsche is underlining its ambition to continuously expand the range of services offered to all model series and to offer its customers a contemporary, inspiring driving experience. Cars from the new model year can now be ordered.
*AutoInformed on
Inevitable Porsche PCM Footnotes
- Apps are offered by the respective app providers. The range of apps available depends on local conditions and may vary from country to country. The availability of the apps offered is subject to change at any time.
- Amazon Alexa® is available in the following markets: the United States, United Kingdom, Ireland, Austria, Germany, France, Italy, Spain and Canada.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Porsche Adding Wider Range of Apps and Services
Click for more.
Porsche AG (P911.DE) said this week that it is optimizing its hardware for improved performance so that its App center offers a wider range of services, including Dolby Atmos® for an immersive sound, the integration of the Amazon Alexa® voice assistant among other things. It will also be offering Porsche Connect at no charge for 10 years on the purchase of new Porsche models. Thus Porsche known for its automotive performance technology is finally updating its digital age technology.*
“With the start of the new model year, the 911, Taycan, Panamera and Cayenne model series will benefit from significant improvements in infotainment technology and an expanded range of new functions in this area,” Porsche said.
The Porsche App Center, which will be available from the model year change, offers direct access to a large number of apps from different categories, following the example of well-known app stores from the smartphone or tablet sector [footnote 1]. Porsche presented the App Center for the first time with the introduction of the all-electric Macan and is now extending the convenient and contemporary concept to other model series. There is a wide range of Porsche and third-party apps to choose from.
Depending on the market, these include popular streaming apps for music, video and podcasts, as well as news services, media libraries and weather apps. Other apps allow you to research places of interest, appealing driving routes and charging points for electric vehicles. Gaming apps, a karaoke option and apps to control smart home functions complete the offering. Porsche said it is continuously expanding and improving its range of apps.
For the first time, in addition to the Porsche Voice Pilot, Amazon Alexa® can also be used as a digital assistant while driving [footnote 2]. The service can be used, for example, to control smart home functions such as automatic garage doors or home lighting. Other typical functions of Alexa include researching information, creating and editing to-do lists and shopping lists, playing podcasts and music, or checking the latest news and weather reports. It can also be used to control media and supported third-party apps. Alexa is activated via the voice command “Alexa” or via an individually configured button, or icon switch tile in the PCM.
Dolby Atmos® Sound
With the PCM update, Porsche is also changing the so-called sound experience for customers. For the first time, cars equipped with premium and high-end audio systems from brand partners Bose® and Burmester® have Dolby Atmos immersive sound technology, which creates a spatial sound experience for the occupants. Individual audio tracks and sounds can be placed anywhere around the listener and reproduced with what is claimed to be “unparalleled clarity, depth and precision. Passengers can feel almost as if they are sitting in the middle of an orchestra – or even that they themselves are the protagonist of an audio play. The prerequisite for this experience is an audio source that supports Dolby Atmos. Corresponding apps are available in the App Center. The vast majority of the world’s biggest music artists have already released their work in Dolby Atmos,” Porsche said.
“Through its fundamentally improved PCM, Porsche is underlining its ambition to continuously expand the range of services offered to all model series and to offer its customers a contemporary, inspiring driving experience. Cars from the new model year can now be ordered.
*AutoInformed on
Inevitable Porsche PCM Footnotes
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.