Click for more.
Stellantis (NYSE: STLA. STLAM.MI) and Cox Automotive Europe today announced the signing of a long-term collaboration agreement that is intended at creating a remarketing ecosystem dedicated exclusively to Stellantis-owned Pre-Owned Vehicles, to be accessible to all professional operators in the sector, from large companies and dealerships to small traders.
“The Stellantis Pre-Owned Team are thrilled to collaborate with Cox Automotive Europe. Taking this significant step forward together, by creating a cutting-edge remarketing solution to grow our buyer base, buyer choice, and ultimately our combined performance. SPOTICAR Trade will be more than an innovative platform. Together, we will transform the Pre-Owned Vehicle Business to Business (BtB) market in Europe by offering a dynamic and class leading borderless marketplace, with tailor-made services, optimized stock and price management,” claimed James Weston, Senior Vice President of Stellantis Pre-Owned Vehicle Business Unit.
“The starting asset will be the launch of the new marketplace Spoticar Trade, unlocking new opportunities for growth and business services for Stellantis’ Business-to-Business (BtoB) customers,” Stellantis said in a press release.
Stellantis and Cox Automotive, supplier of connected automotive services for manufacturers, fleets and dealers, have worked together for more than a decade. This collaboration has resulted in the development of Spoticar Trade, a Pre-Owned Vehicle marketplace launched in July 2024. (Marketing babble alert – AutoCrat>
The stated goal of this strengthened partnership “is to create more than a marketplace but an ecosystem capable of managing twice as many vehicles across nine European countries (Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Poland and Spain),” the release said.
This ecosystem is based on three main pillars:
- An industry leading marketplace with buyer-centric evolutions (sic) to increase stock availability and a variety of purchase options, including electronic auctions, private sales, click & buy and bulk options. The platform will give buyers access to all Stellantis Brands and cross border capabilities, where all types of professional users can buy without limitation.
- Then a broader offering of tailor-made services, aimed to support operators all along their customer journey, from the choice of the cars to transport and logistics, customs compliance, storage and financing, thus creating and reinforcing a solid relationship of trust and mutual support with Stellantis.
- Finally, a user-friendly and data driven “decision engine,” helping Stellantis itself to be more efficient in stock management, channeling and pricing, and ensuring wider choice and transparency for all buyers.
“Together, Cox Automotive and Stellantis are connected by our shared vision for the future of digital remarketing, so partnering to deliver a new approach to buying and selling vehicles across Europe is a truly exciting challenge. By harnessing the power of data to maximize eCommerce capabilities and utilizing our connected proposition, we’ll deliver the right buyer and the very best price for each vehicle, revolutionizing the way vehicles are re-marketed. We firmly believe that we can help Stellantis achieve their commercial goals, support their dealers in sourcing more vehicles with ease, and open-up the European marketplace for buyers across the continent,” said Martin Forbes, President of Cox Automotive International.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Pre-Owned Vehicle Marketing – Stellantis, Cox Automotive Europe
Click for more.
Stellantis (NYSE: STLA. STLAM.MI) and Cox Automotive Europe today announced the signing of a long-term collaboration agreement that is intended at creating a remarketing ecosystem dedicated exclusively to Stellantis-owned Pre-Owned Vehicles, to be accessible to all professional operators in the sector, from large companies and dealerships to small traders.
“The Stellantis Pre-Owned Team are thrilled to collaborate with Cox Automotive Europe. Taking this significant step forward together, by creating a cutting-edge remarketing solution to grow our buyer base, buyer choice, and ultimately our combined performance. SPOTICAR Trade will be more than an innovative platform. Together, we will transform the Pre-Owned Vehicle Business to Business (BtB) market in Europe by offering a dynamic and class leading borderless marketplace, with tailor-made services, optimized stock and price management,” claimed James Weston, Senior Vice President of Stellantis Pre-Owned Vehicle Business Unit.
“The starting asset will be the launch of the new marketplace Spoticar Trade, unlocking new opportunities for growth and business services for Stellantis’ Business-to-Business (BtoB) customers,” Stellantis said in a press release.
Stellantis and Cox Automotive, supplier of connected automotive services for manufacturers, fleets and dealers, have worked together for more than a decade. This collaboration has resulted in the development of Spoticar Trade, a Pre-Owned Vehicle marketplace launched in July 2024. (Marketing babble alert – AutoCrat>
The stated goal of this strengthened partnership “is to create more than a marketplace but an ecosystem capable of managing twice as many vehicles across nine European countries (Austria, Belgium, France, Germany, Italy, Netherlands, Portugal, Poland and Spain),” the release said.
This ecosystem is based on three main pillars:
“Together, Cox Automotive and Stellantis are connected by our shared vision for the future of digital remarketing, so partnering to deliver a new approach to buying and selling vehicles across Europe is a truly exciting challenge. By harnessing the power of data to maximize eCommerce capabilities and utilizing our connected proposition, we’ll deliver the right buyer and the very best price for each vehicle, revolutionizing the way vehicles are re-marketed. We firmly believe that we can help Stellantis achieve their commercial goals, support their dealers in sourcing more vehicles with ease, and open-up the European marketplace for buyers across the continent,” said Martin Forbes, President of Cox Automotive International.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.