Tag Archives: Andretti Global

Annals of Marketing – Hilfiger Joins Cadillac Formula 1®

Posted on 3 June 2025 by Ken Zino

“Two icons. One vision. A bold new era of American motorsport,” said Tommy Hilfiger. “We’re proud to continue our Formula 1® story alongside TWG Motorsports and Cadillac. We share a vision to honor the heritage of F1® while pushing it forward – celebrating where we come from, and re-imagining where we can go. As the sport’s presence around the globe continues to soar, there’s never been a better time to dream big, and show the world what an American team can bring to the grid.” Continue reading →

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Cadillac Formula 1 Team to Run in 2026

Posted on 7 March 2025 by Ken Zino

“We’re thrilled the Cadillac Formula 1 Team is official, as the team has been accelerating its work,” said GM President Mark Reuss. “We’re incredibly grateful for the support from the FIA and Formula One Management leadership for us and for our collaboration with TWG. The excitement only grows as we get closer to showcasing GM’s engineering expertise on the prestigious global stage of F1.”

The integration between TWG Motorsports (it also owns Spire Motorsports, Andretti Global and Wayne Taylor Racing – AutoCrat.) and GM creates a badly needed American team for is claimed to be a global series. Continue reading →

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Holy St Pete! Vivid IndyCar 2025 Season Opener

Posted on 3 March 2025 by Ken Zino

“What an amazing job by everybody,” Palou said. Palou is known for his racing smarts and the ability to adjust to conditions to earn points. “They gave me everything we needed this weekend to win. I told you yesterday we had a really, really fast car. Our strategy changed a lot during that first yellow, but I’m so glad we got that No. 10 in Victory Lane. It’s been 138 days since Nashville (2024 season finale), and I’ve been dreaming about this every single night,” said Palou, a charming and thoughtful Spaniard. Continue reading →

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GM, Andretti Global to Seek Formula One Cadillac Entry

Posted on 5 January 2023 by Ken Zino

The two well-known American brands in the automotive and motorsport sectors, have announced their intent to pursue the opportunity to compete in the FIA Formula One World Championship. GM would be represented by the Cadillac brand. The Andretti Cadillac team would be based in the U.S. with a support facility in the U.K. The Andretti Cadillac team is planning to submit an Expression of Interest when the FIA opens the formal process. If selected, the team is seeking to compete as soon as practical with at least one American driver. Let the speculation begin. Continue reading →

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