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Online Marketing – Aston Martin Reveals New Configurator
Aston Martin with the launch of the most comprehensive update of its online Configurator since it originally debuted four years ago, claims it “is a true gateway to the brand, and the refresh refines and elevates aspects of the user experience to create a truly premium digital presence.” (Marketing Babble alert – AutoCrat>
“Our Configurator is an integral part of the modern Aston Martin customer experience,” said Alex Long, Aston Martin’s Global Marketing Director. “Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.” Continue reading →