-
Recent Posts
- GM Q3 2026 Net $3.3B. More Share Buybacks Coming
- Toyota Installs Two Hydrogen Fueling Stations in Ontario CA
- WEC Barcelona – Toyota Racing Takes Manufacturers’ Title
- Park Outside! Genesis Recall for Power-Seat Motor Fires
- New UAW International Executive Board Sworn In
- First Look – Porsche Mission S Sports Car Concept Debut
- HondaJet APMG S Upgrade Approved by EASA
- Acura to Debut New SUVs Targeting Detroit Models
- Trumpoline – EV Sales Increase in Q3 2026!
- Annals of Marketing – Subaru on Travel and Pets
- MBUSA Recalls 30,000 Vehicles for Brake Hose Failures
- Ram 1500 Recall for Bad Tire Pressure Monitoring
- Cause of Ongoing Volkswagen ID.4 Battery Fires Unknown
- Americans Directly Link Affordability Concerns to Trade Policy
- Trump Mis-Administration – Record High Gas Prices Persist
Recent Comments
- Governor Gretchen Whitmer on Trump Mis-Administration – Record High Gas Prices Persist
- NHTSA on Steering Loss – Ford Recalls F-Series Trucks
- AAA on AAA – August 20 Gasoline Prices Highest Ever!
- Nissan Motor on Nissan Posts ¥77.9B Profit in Q1 of Japanese Fiscal Year
- Jeff Badman on Ford Motor Recalls 850,000 Vehicles for Sudden Stalling
Archives
Meta
Tag Archives: Alex Long
Annals of Marketing – Aston Martin F1 Safety Car
Aston Martin said today that it is “increasing the intensity at the front of the F1® grid as the new Vantage S becomes an Official FIA Safety Car of Formula 1®” This latest addition to Aston Martin’s line of high-performance ‘S’ models. The Aston Martin Vantage S is painted in the same Podium Green as the Aston Martin Aramco Formula One® Team cars.
“Vantage S represents the peak of performance for the model that is the beating heart of the Aston Martin brand. With increased power and even greater dynamic prowess, this car was destined to take on the prestigious role as an F1® Safety Car and it will be a source of great pride for our colleagues and our customers to see it leading the pack whenever it is called upon. In terms of brand awareness, nothing can compete with Formula 1® and we are proud to play our part in what we believe is the greatest show on earth,” said Alex Long, Global Marketing Director at Aston Martin. Continue reading
Posted in auto news, marketing, performance, racing, shows and events
Tagged Alex Long, Aston Martin Aramco Formula One® Team cars, Aston Martin Vantage S, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Bernd Mayländer, FIA Safety Car, Ken Zino, X @KenAutoinformed
Leave a comment
Online Marketing – Aston Martin Reveals New Configurator
Aston Martin with the launch of the most comprehensive update of its online Configurator since it originally debuted four years ago, claims it “is a true gateway to the brand, and the refresh refines and elevates aspects of the user experience to create a truly premium digital presence.” (Marketing Babble alert – AutoCrat>
“Our Configurator is an integral part of the modern Aston Martin customer experience,” said Alex Long, Aston Martin’s Global Marketing Director. “Our digital team has worked closely with Aston Martin’s design studio to shape an experience that is vivid, responsive, and inspirational. It’s essential to us that the quality and richness of Aston Martin’s design, engineering and craftsmanship is faithfully rendered to potential customers.” Continue reading →