Tag Archives: big data

Kiss Your Privacy Goodbye as Mastermind Grows

Posted on 6 June 2017 by Ken Zino

More than 6,000 dealerships now have access to the Mastermind technology that uses thousands of data points, gathered from the dealer management system (DMS) and combines it with Big Data – social media profiles, financial records, product and consumer life-cycle information, socio-demographics among other privacy invasion data – to calculate when a customer is ready to buy and why. Continue reading →

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Connected Cars – Toyota and NTT Want Standardization

Posted on 27 March 2017 by Ken Zino

The companies want – not without substantial self-interest – a platform for data collection, accumulation, and analysis for building and administering the collection and accumulation of “huge amounts of vehicle information and other data received from large numbers of vehicles.” Continue reading →

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