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“The technology customers value most is often the technology they barely notice because it simply works,” said Doron Hikry, director of customer success at JD Power. “Smart ignition and smart climate control make every day driving easier without demanding the driver’s attention, while more automation and additional screens don’t necessarily translate into a better experience. For automakers, the opportunity is to prioritize technology that makes driving simpler, not more complicated. The features that solve real problems without adding effort or stress for the driver are the ones resonating most with customers.” Continue reading →