Tag Archives: cross shopping

Shoppers Don’t Worry about Reliability as Cross Consideration Grows

Posted on 25 January 2013 by Ken Zino

As perceptions of both reliability and actual vehicle dependability improve, new-vehicle shoppers are considering more models before making their purchase decision, according to a new study. As vehicle quality improves across the industry, new-vehicle shoppers now consider an average of 3.3 vehicles in 2013, compared with 3.1 in 2012 and 2.9 in 2010. Continue reading →

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Competition in Chinese Auto Market Results in Cross Shopping Record. U.S. Brands Suffer Because of Poor Fuel Economy

Posted on 30 September 2011 by Ken Zino

Fuel economy is also among the top rejection reasons, particularly given the sharp increases in gas prices that have occurred in recent years. Fuel economy is becoming a challenge for nearly all manufacturers, but particularly so for U.S. brands. Approximately one in four rejecters (24%) say they rejected a model of a U.S. brand because they expected better fuel economy. Continue reading →

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