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BMW Group – My Trips Apps Now Show Driver’s Carbon Footprint
The BMW Group said today that it is now offering customers an analysis of their driving personal carbon footprint stats in the My BMW App and MINI App for the first time. This in AutoInformed’s view is a breakthrough that will ease the ride on the sometimes-bumpy road to electrification.
“Our usage research shows: The information in My Trips is one of the most popular features in the app,” said Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalization. “We are now expanding this successful function with carbon footprint calculation, giving our customers simple and straightforward access to sustainability-related information via a popular and widely used channel.” Continue reading →