Tag Archives: Forrest Morgeson

Driver satisfaction with the automobile industry inches forward 1% to a score of 80 (out of 100) as inventory levels return to normal, accruing to the latest study from ACSI®. Satisfaction with both the mass-market (79) and luxury (81) segments is unchanged from the year before, while the smaller brands that comprise the “all others” measure lift the industry’s overall ACSI score by climbing 7% to 81.

“Despite automotive sales showing strong growth in 2023, many consumers remain cautious about making major purchases like new vehicles,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “Inflation poses challenges and there are real concerns over new vehicles becoming outdated quicker because of how fast technology evolves. Plus, factors like economic uncertainty and range anxiety around electric vehicles contribute to this hesitation.” Continue reading →