Tag Archives: Forrest Morgeson

ACSI – Customer Satisfaction with Autos Dropping

“Automakers are navigating a market where innovation and practicality collide,” said Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “Customers expect advanced technology and efficiency, but they’re also scrutinizing every dollar spent. The brands that thrive will be those that can deliver meaningful improvements without losing sight of what matters most to drivers right now.” Continue reading

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New DOGE Scorecard Announced to Track Trump

The American Customer Satisfaction Index (ACSI®) said today that it is introducing a new “Efficiency Gap” metric that provides insights into federal government performance through citizen experience data.

“The timing is particularly relevant as the newly announced Department of Government Efficiency (DOGE) prepares to tackle federal cost-cutting initiatives. The ACSI Efficiency Gap metric reveals significant variations across federal departments, with some performing up to 13% above the federal average while others lag by as much as 9% below – insights that could prove valuable for targeted reform efforts,” ACSI® said. Continue reading

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Satisfaction With Auto Industry Up Slightly?

Driver satisfaction with the automobile industry inches forward 1% to a score of 80 (out of 100) as inventory levels return to normal, accruing to the latest study from ACSI®. Satisfaction with both the mass-market (79) and luxury (81) segments is unchanged from the year before, while the smaller brands that comprise the “all others” measure lift the industry’s overall ACSI score by climbing 7% to 81.

“Despite automotive sales showing strong growth in 2023, many consumers remain cautious about making major purchases like new vehicles,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. “Inflation poses challenges and there are real concerns over new vehicles becoming outdated quicker because of how fast technology evolves. Plus, factors like economic uncertainty and range anxiety around electric vehicles contribute to this hesitation.” Continue reading

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