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Tag Archives: Jonathan Wheatley
Milestones – Audi F1 at Munich Brand Experience Center
More than three months before its first race in Formula 1, Audi provided a preview of its presence at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond. Carefully crafted statements were made by Audi CEO Gernot Döllner, the Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.
“Our entry into Formula 1 is part of something bigger. It’s the next step in the company’s renewal, designed to strengthen our competitiveness on the global stage. In Formula 1, every second counts. Success demands performance, precision and teamwork. This mindset will drive a new performance culture across the entire company and a catalyst for change towards a leaner, faster, and more innovative Audi,” said Audi CEO Gernot Döllner. Continue reading
Posted in auto news, marketing, milestones, mobility company, news analysis, people, performance, racing, shows and events
Tagged Audi Brand Experience Center in Munich, Audi CEO Gernot Döllner, auto industry commentary, AutoInformed news, autoinformed.com, automotive blog, Automotive news and analysis, Jonathan Wheatley, Ken Zino of AutoInformed, Ken Zino of AutoInformed.com writing as AutoCrat, Massimo Frascella, Mattia Binotto, X @KenAutoinformed
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Annals of Marketing – Audi F1 and Adidas
The Audi F1 Team and adidas (sic) today announced a multi-year partnership whereby the German sporting goods manufacturer becomes the team’s official apparel partner. The collection will be released before the start of the 2026 season when Audi takes over Sauber Motorsport.
“adidas and Audi have decades of collaboration in top-level sports – built on shared values and the desire to inspire through performance. Our partnership in Formula 1 goes far beyond the pursuit of innovation and peak performance: it combines the strengths and visions of two progressive brands. The upcoming adidas collection will be characterized by clarity and precision, just like Audi’s new design philosophy. The fact that we are shaping our brand’s entry into the premier class of motorsport together with adidas underscores the great trust and appreciation we have for our collaboration,” said Gernot Döllner, CEO of AUDI AG and Chairman of the Board of Directors of Sauber Motorsport AG. Continue reading
F1 – Qatar Investment Authority Buys Into Sauber
QIA was founded in 2005 to invest and manage the state reserve funds. QIA is among the largest and most active sovereign wealth funds globally. QIA invests across a wide range of asset classes and regions as well as in partnership with institutions around the world “to build a global and diversified investment portfolio with a long-term perspective that can deliver sustainable returns and contribute to the prosperity of the State of Qatar.” It is the subject of controversies, including its dealings with Russia, embezzlement charges of former executives, its ownership of Heathrow airport, the PGA tournaments, the football World Cup, among others. Continue reading
Posted in auto news, marketing, milestones, news analysis, racing, shows and events
Tagged AUDI AG, auto industry commentary, autoinformed.com, automotive blog, Automotive news and analysis, Gabriel Bortoleto, Gernot Döllner, Jonathan Wheatley, Ken Zino, Mattia Binotto, Mohammed Al-Sowaidi, Nico Hülkenberg, Qatar Investment Authority, Sauber Motorsport AG, X @KenAutoinformed
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Visit Qatar to Be Principal Partner of Audi F1 Team
The Audi F1 Team today announced that Visit Qatar will become a principal partner upon the team’s entry into the FIA Formula 1 World Championship in 2026. Qatar of course is developing as a hub of sport and tourism. It holds the Formula 1 Qatar Grand Prix and the FIFA World Cup. The timing was propitious. Not only is it the 2025 Qatar Grand Prix weekend underway at the Lusail International Circuit in Doha with both sprint race and a Grand Prix, but the disqualifications of both McLaren cars after the Las Vegas race made Oscar Piastri and Max Verstappen tied in points, and only 24 points behind leader Lando Norris. The last race weekend of the season occurs on December 5-7: – the Abu Dhabi Grand Prix. All three drivers could be contending there for the Driver’s Championship at the Yas Marina Circuit, United Arab Emirates. [Read AutoInformed.com on: F1 – Qatar Investment Authority Buys Into Sauber – AutoCrat] Continue reading →