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Tag Archives: ls 400
Lexus Debuts New LS Flagship Sedan Tonight in San Francisco
The original Lexus full-size sedan – the 1990 model LS 400 – caught the Germans by surprise with its combination of high quality, silky smooth ride, and a price that undercut competing Mercedes-Benz and BMW sedans by $10,000 or more.
Initially dismissed by the Europeans, the success of Lexus ultimately forced improvements in quality and a lowering of prices by Audi, BMW, and Mercedes-Benz. The Japanese brand’s success has also prompted an expanding list of joint ventures with BMW. Continue reading
Posted in auto news, customer satisfaction, electric vehicles, marketing, new vehicle, news analysis
Tagged auto informed, autoinformed.com, automotive news, BMW, Ken Zino, lexus, ls 400, ls 460, luxury cars
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